Lies, Damned Lies, and Web Metrics
Why ‘Voodoo’ is concerned with specific measures and analysis on the web? We believe that most business owners and marketers when asked the question “Do we need better analytical tools to measure the effectiveness of your campaign?” Will immediately raise their hands. We all want to measure improved performance of our budget dollars, but are unwilling to understand the mechanics of data or even how to produce detailed reports. Quite simply, no one wants to measures of data, or be responsible for reporting it.
A simple explanation of the origin of the phrase “Lies, damned lies, and statistics” states as follows: “use of statistics to support a weak argument, and the tendency of people to disparage statistics that do not support their position.”. Here lies the second problem we, the numbers are correct, but the interpretation and use by individuals sometimes be suspect.
In a three-part series, it is my intention to get rid of the Voodoo with metrics on the web, and provides a methodology to evaluate and measure the success of your online program.
Tags: Web MarketingRelated posts
Consultant Internet – Choose the Right Internet Marketing Consultant Web
Using Internet Consultants to help the performance of your website is something that most site owners should strongly consider. Why?
Do you have a business to run and traffic, along with performance is everything. If a business owner can speak with an expert web marketing and learn how to:
Start earning money from affiliate
Add the better ads on your website
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Combining Web Market Makers
In a recent article [Web - Information and Market Makers Market], we look at the web as market information and analysis of market maker.
Market makers ranging from small Web (search engine optimization) SEO consulting firm to three major search industry. Maturity of the different types of activity on the web, will vary considerably.
Search engine market has reached maturity and produced a major revenue stream for the major players. Consolidation in this market have started last year with the acquisition by major players (Yahoo, Ask.com) and increasing market share of some major competitors (Google holds more than 42% of the search space, while the top three still more than 80% in the United States market, according to comScore in the middle of 2006). Search engine market is expected to continue to consolidate, although expert players are active in specific vertical markets (eg real estate), will continue independently. This is because the market has the characteristics of the market is looking for multiple players: the perception of quality of service (search engine function and outcome) vary significantly which leads to consumer loyalty (loyal to one machine (or less often multiple machines)), economies of scale achieved by capacity building (crawling and indexing the web is an operation of many resources), high speed of new developments offer services that require large investments in R & D.
On the other hand, if the article we will examine banks’ market, is still in its formative stages. Many new players to position themselves as ‘article bank’, instead of a website developed by the established media. Necessary capital expenditure, is limited. However, the quality of the content varies significantly, as some are operating with limited quality control and ability to attract quality content. Market players will be able to attract authors of standard and offer quality content will benefit. Others will not survive, so the market must be re-established, which includes major players and some sense.
Tags: Web Marketing
