In a recent article [Web - Information and Market Makers Market], we look at the web as market information and analysis of market maker.
Market makers ranging from small Web (search engine optimization) SEO consulting firm to three major search industry. Maturity of the different types of activity on the web, will vary considerably.
Search engine market has reached maturity and produced a major revenue stream for the major players. Consolidation in this market have started last year with the acquisition by major players (Yahoo, Ask.com) and increasing market share of some major competitors (Google holds more than 42% of the search space, while the top three still more than 80% in the United States market, according to comScore in the middle of 2006). Search engine market is expected to continue to consolidate, although expert players are active in specific vertical markets (eg real estate), will continue independently. This is because the market has the characteristics of the market is looking for multiple players: the perception of quality of service (search engine function and outcome) vary significantly which leads to consumer loyalty (loyal to one machine (or less often multiple machines)), economies of scale achieved by capacity building (crawling and indexing the web is an operation of many resources), high speed of new developments offer services that require large investments in R & D.
On the other hand, if the article we will examine banks’ market, is still in its formative stages. Many new players to position themselves as ‘article bank’, instead of a website developed by the established media. Necessary capital expenditure, is limited. However, the quality of the content varies significantly, as some are operating with limited quality control and ability to attract quality content. Market players will be able to attract authors of standard and offer quality content will benefit. Others will not survive, so the market must be re-established, which includes major players and some sense.
In addition, the web hosting market to experience fierce competition. In this activity, large and small players are active. In contrast to the activities mentioned above, the web services support is becoming standard offerings with goods. Therefore, smaller players should be in disadvantage, because they will be able to achieve economies of scale. So, combine is also expected in this market.
Tags: Web Marketing
