We all know about the 4 Ps of marketing. You might wonder whether there can be similar theorizing for the web-based marketing. This article is first in the series towards that goal. The four Ps of web-marketing are: Proficiency, Performance, Prominence, and, Popularity. In this post we’ll discuss Proficiency. Lets just summarise the other three P quickly:

1. Performance: Within the web-business marketing context, Performance is not just a measure of how well you do in your line of business, but rather a measure of how successful you are in relaying those stats across to your prospects.
2. Popularity: This P is very relevant to web businesses. With social media and networking so significant, popularity is often a measure of your success. Popularity is not just about having 10,000 twitter followers, or, thousands Facebook fans. Its a measure of your influence within your target market.
3. Prominence: In web-marketing, rankings on search engine is often a yardstick of your success. Prominence is much more than that. Its a sum total effect of right alignment of all the other activities you do to supercharge your web business. Its a result of getting the other three Ps right. Read the rest of this entry »

Nowadays, there are many programs and e-books made by self-proclaimed experts in web marketing. Due to this, information becomes very overwhelming that a person can try one technique after another to chase success in business, and fail.

When you do that, it could send you to the poor-house quickly than the speed of digital communication. So, seeing that many products offer coaching on web marketing, it is also helpful to know that you can make a good research on how the marketing process works in the Internet.

If you want to become web marketing expert, here are a few tips for doing an effective research:

1. Open two or three browser windows.

Get Google, Yahoo or MSN Search on each browser window and make one window as your working browser. So there are three browsers and toggle them, press (ALT+TAB). You will find with each search engines, that there are different results. Read the rest of this entry »

If increasing the amount of visitors and affiliates to your business is a must then there is no quicker way to get people to your business than through affiliate web marketing. By using this method you are in essence leveraging the power of web marketing across hundreds or thousands of affiliates all at once.

First of all, let me explain what affiliate web marketing is all about. This type of web marketing involves creating a product and then allowing others to sell your product for a commission. They do advertising, they get the word out about your item and you receive money for every item they sell. Cool, huh? But how do you do this type of web marketing? Let me explain.

First, if you choose to do affiliate marketing then you need to do a bit of work up front. Specifically you need to create a product that others will buy as well as want to sell. This product can be an ebook, a video series, or personalized coaching. The key is to make it valuable to your specific niche. And, if you want it to be able to grow unhindered then you need to preferably make it a digital, instant download type of product that won’t cause you to get personally involved. Read the rest of this entry »